How Could You Not Be?
News organizations and online “fake news” sites are a 24 hour a day, 7 day a week operation constantly looking for content that will generate revenue raising “clicks” the more salacious the content, the better. Good news about a company or organization doesn’t sell.
Your Organization is a Prime Target.
Oftentimes public perception is formed by dishonest and misleading reporting, and a political agenda supported by well-organized and funded groups from universities, the mainstream media, and the entertainment industry.
Many of the organizations push an unfavorable representation of the big names with big influence. But these aren’t the only potential victims. Smaller businesses can be targeted as well by special-interest groups only interested in raising their own public profile on the backs of unsuspecting businesses in an industry considered “hot” in the media right now.
Every internal move your company makes influences the way your clients, shareholders, and the r community, perceive your business…which ultimately impacts your bottom line.
Are you vulnerable to online and media attack and need an insurance policy against reputation damage? The key to successfully handling a PR media storm is already having a strategy in place. Anticipation and preparation equals success.
Please answer these questions and we can help you determine if you need a media strategy to protect your company’s reputation and future profitability.